Advion recognised for “Meet your new Employee” creative campaign
Syngenta is pleased to announce that the “Meet your new employee” campaign for Advion Ant Gel and Advion Cockroach Gel, developed in collaboration with leading marketing experts, has been recognised with three Platinum MarCom Awards for excellence in advertising, product launch and trade show exhibit.
The MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), is one of the largest and most respected creative competitions in the world.
The Unique Approach of the Advion campaign: turning pests into the solution
Advion Ant Gel and Advion Cockroach Gel are designed with an advanced mode of action to maximise control. The gels exhibit a slight delay in mortality once ingested by the target pests, allowing them to return to their harborages and colonies - where they contaminate the other insects for more thorough control.
The campaign dramatized this innovation by reframing pests as “new employees” - a creative yet powerful message that captures how Advion transforms pest behavior into a solution.
Launched in 2024, the campaign was rolled out including live events, exhibitions and media.
Thanks go to customers for supporting the campaign over the past two years, and for sharing the experience with us across channels.
